The Role of Transparency in Building Brand Trust

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Written by: Savannah Hayes | October 18, 2024 Trust and transparency go a long way when it comes to customer loyalty. Often, trust is the deciding difference between you and your competitor. A brand that people trust is a brand that people…

5 Ways Managers Can Support Remote Work-Life Balance

Written by: Savannah Hayes | June 3, 2024 For many organizations, remote work is the new normal. Whether it was intentional or not, a much larger percentage of employees are working from home than ever before.  In 2022, the United…

Trust in the Workplace: Why It’s Needed More Than Ever

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Written by Savannah Hayes | May 6, 2024 Leadership author Stephen Covey once said, “Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” When…
People Building the World

Beyond the Marketing Mix: The Power of People

Discover the transformative power of people in our blog, "Beyond the Marketing Mix: The Power of People." Delve into the evolution of the Marketing Mix, unveiling the crucial fifth P: People, the connective link influencing Product, Place, Price, and Promotion. Explore the roles of people as employees, the impact of corporate social responsibility (CSR), and the importance of understanding customers deeply. Uncover the significance of suppliers and partners, embrace customer-centricity and adaptability, and learn how prioritizing people in your marketing mix contributes to lasting success.